Your data is
lying to you.
Here's how to fix it.
Most 100–300 unit franchisors are making unit-economics decisions on fragmented, vendor-owned data. I unify your tech stack, reclaim your data ownership, and build the infrastructure your next 500 locations will run on.
15-minute strategy call · No pitch deck · No obligation
The Visibility Gap
At 100 units, you can
manage by feel.
At 200, the wheels start
to come off.
The inflection point isn't a headcount problem or a capital problem. It's a data problem. Your business has outgrown the systems you built it on — but the people who should be solving it are the vendors who profit from your fragmentation.
"I've been in rooms where a 200-unit CEO is running their weekly ops review from six different browser tabs — none of them showing the same number."
Client Results
Work that moves the needle.
Not just the slide deck.
The Functional Technology® Framework
Three problems. One framework.
No guesswork.
Built from 15+ years at the intersection of franchise operations and enterprise technology. Not a consulting deck — an operating system for scaling franchisors.
How We Work Together
- Full tech stack audit
- Prioritized 90-day action plan
- Vendor relationship assessment
- Written findings + recommendations
- Weekly or biweekly strategy calls
- Vendor negotiation support
- Franchisee adoption planning
- Board-level reporting prep
- M&A and PE due diligence support
- Everything in Advisor
- Dedicated implementation hours
- Vendor and agency management
- Direct team leadership
Free Resource
The 200-Unit Tech
Scalability Checklist
Before you cross 200 units, there are 12 technology decisions that will determine whether your scale is smooth or catastrophic. Most franchisors make at least four of them wrong.
- Data ownership: who controls your marketing attribution?
- Tech stack consolidation: which tools can you cut right now?
- Franchisee adoption: is your rollout strategy built for operators, not IT?
- PE readiness: can you produce clean data room documentation in 30 days?
- + 8 more critical decision points
Get the Checklist
Used by operators at 100–400 unit brands before their next technology decision.
No spam. One follow-up. Unsubscribe any time.
About
I've sat on both
sides of the table.
I've been a franchisee. I know what it looks like when the franchisor rolls out a new platform with a 40-page implementation guide and zero operator buy-in. I know what it costs in time, money, and franchisee goodwill when that rollout fails.
I've also built and sold a MarTech company. I understand the vendor side — how agencies structure data agreements, where the leverage sits in a tech contract, and exactly what you're giving up when you let a vendor own your customer data.
The Franchise CTO exists because those two experiences don't usually live in the same person. Most technology consultants have never operated a franchise location. Most franchise consultants can't read a data architecture diagram. I can do both.
I work with 100–300 unit franchisors who are past the startup phase but haven't yet built the technology infrastructure they need for the next stage of growth — whether that's a PE event, a strategic acquisition, or simply running a tighter operation.
If your board is asking questions your tech stack can't answer, that's where I start. The first conversation is 15 minutes and costs you nothing.
Schedule a Strategy Sync →