Fractional CTO for Franchise Systems with 100–300 Locations
I’ve Been on Both Sides of the Franchise Counter
Sound Familiar?
Your Data Lives in 12 Different Systems
Your POS, CRM, marketing platforms, call tracking, and financial reporting don’t talk to each other. Every department defines “leads” differently. Your franchisees see one set of numbers in their daily report and a completely different set from their marketing agency.
Your Franchisees Want Marketing Answers You Can’t Give
They pay 2–4% of gross revenue into marketing funds and increasingly want to see what they’re getting for it. You can’t confidently tell a franchisee whether their Google Ads spend drove 12 or 120 leads this month.
Your Agencies Own Your Data
The agency owns the dashboards, the tracking setup, and the intellectual capital. When you change agencies, you lose your data infrastructure. You need to own your own data layer
Everyone Wants AI But Nobody Has a Plan
Your CEO wants an AI strategy. Your team is using ChatGPT for random things. But nobody knows where to start, what’s real, or what will actually move the needle for your business.
Our Specialized Services
What I Actually Do
Marketing Data & Attribution
I evaluate, select, and implement marketing data warehouses. I build data dictionaries with standardized KPI definitions so every department speaks the same language. I design agency-agnostic dashboard architecture where you own the data and your agencies plug into it — not the other way around.
Call Tracking & Conversation Intelligence
I evaluate and consolidate call tracking platforms across 100+ locations, tie call attribution to marketing spend, implement AI-powered call scoring and transcription, and manage compliance for call recording across multi-state franchise operations.
AI Strategy & Implementation
I run AI discovery interviews across departments to separate real opportunities from noise. I identify quick wins, build governance policies, and create prioritized implementation roadmaps that account for varying skill levels across your entire organization.
Who This Is For
Franchise Founders & CEOs
Brands with 100–300 locations that have outgrown their technology infrastructure and need CTO-level guidance without a full-time hire.
Franchise Holding Companies & PE Groups
Multi-brand portfolios that need technology due diligence, standardization across brands, and data infrastructure that supports investment-readiness.
Franchise Suppliers & Service Providers
Companies selling into the franchise space that need help building integrations and data strategies that work within the franchise model.
Let’s Talk About Your Technology
If you’re running a franchise system with 100–300 locations and your data, marketing attribution, or technology infrastructure isn’t where it needs to be — let’s have a conversation.