Most 50–300 unit franchisors are making unit-economics decisions on fragmented, vendor-owned data. I unify your tech stack, reclaim your data ownership, and build the infrastructure your next 500 locations will run on.
15-minute strategy call · No pitch deck · No obligation
How to Start
Every engagement starts with evidence, not a discovery workshop. Two fixed-price diagnostics, ongoing technology leadership, and a diligence practice for investors.
Send your franchise disclosure document, take one 45-minute call. You get an independent, benchmarked read of your technology posture: what your fees buy, where your vendors have you locked in, who owns your data, and what the AI assistants tell people about your brand. Written for the board.
See the Teardown →Customers now ask ChatGPT, Perplexity, and Gemini who to call. We measure exactly what those assistants say about your brand in your markets, score it, and hand your web team a prioritized fix list. A monthly Monitor keeps watch after the fixes ship.
See the Audit →Ongoing technology leadership without the full-time hire: strategy, vendor negotiation, franchisee adoption planning, board reporting, and hands-on execution when you need it. Most clients arrive here through a Teardown or Audit.
How engagements work →Technology diligence on franchise targets from someone who has operated franchise units and built the vendor stack. A fast pre-letter-of-intent screen or a full post-LOI deep dive, benchmarked against a proprietary panel of franchise systems.
For PE and search funds →The Visibility Gap
The inflection point isn’t a headcount problem or a capital problem. It’s a data problem. Your business has outgrown the systems you built it on, and the people who should be solving it are the vendors who profit from your fragmentation.
“I’ve been in rooms where a 200-unit CEO is running their weekly ops review from six different browser tabs, none of them showing the same number.”
The Functional Technology Framework
Every engagement runs through the same lens: unify the data, reclaim ownership, and build for the units you will have, not just the ones you have today.
About
I have run franchise units as an operator, and I built and sold the analytics platform that 150+ global franchise brands ran on. Most people in this market have done one or the other. Doing both is the whole reason The Franchise CTO exists, and it is the lens I bring to every engagement.
Start Here
Fifteen minutes, no pitch deck, no obligation. We will talk through where the brand is and which way in fits the problem in front of you. If it is not a fit, I will tell you on the call.