Results · Proof of Approach

The pattern behind
the work.

This is not a testimonial wall. It is a straight look at what we have delivered inside 50 to 300 unit franchisors, and at what an engagement actually produces. Everything here is anonymized by default, and nothing is invented. Read it, decide whether the approach fits your situation, then pick the door that matches your problem.

Real engagements · Anonymized by default · No invented numbers

Selected outcomes
$10k/mo
Recurring spend cut for a 180-unit brand, found buried in a single tech tool
0→1 layer
A unified reporting layer built for a 200-unit home services franchise
100%
Data ownership reclaimed from three agency relationships for a multi-concept franchisor

What We’ve Delivered

Work that shows up
in the P&L.

Specific results from real engagements, anonymized because franchise technology work is confidential. These are individual outcomes, not averages, and nothing here is invented.

Tech Audit
$10k/mo
Recurring spend cut for a 180-unit brand by replacing redundant call tracking infrastructure, while improving data accuracy across all locations.
National Brand · 180 units
Data Unification
0→1 layer
Built a unified reporting layer for a 200-unit home services franchise. The first time leadership could see system-wide unit economics in a single dashboard.
Home Services Franchise · 200 units
MarTech Ownership
100%
Data ownership reclaimed from three separate agency relationships. Full marketing attribution now lives in a single location for the marketing team.
Multi-concept Franchisor · 240 units

These are individual engagements, not a promise attached to any one brand. What we consistently find across 50 to 300 unit stacks is more mundane and just as costly: 12 or more disconnected systems the average 200-unit franchisor is managing by hand, and about 90 days of work to get from fragmented data to a reporting layer the ops team and the board both trust. Your own numbers come from the diagnostic that starts the engagement.

Proof of Approach

What an engagement
actually produces.

Not a slide deck and not a maturity score. Every engagement is built to leave you with things your team can act on, described here in plain terms, laddered to the Functional Technology Framework.

Visibility
A board-usable read

A written technology posture your CFO and board can act on, in business language rather than an IT audit. The kind of read an acquirer’s diligence team would produce, handed to you first.

Priority
A prioritized fix list

Findings ranked by business consequence, each with the cheapest next test spelled out, so your team knows what to do on Monday and in what order. No 90-page implementation guide nobody reads.

Control
Reclaimed data ownership

Marketing and operational data moved back under your control, out of vendor and agency silos, so your leverage stays with you through every contract renewal.

Scale
A unified reporting layer

One place where operations, franchisees, and the board read the same unit-economics numbers, built for the next 500 units rather than the next quarter.

Where to Go Next

Where does your
problem fit?

If the approach fits, here is how to start. Two fixed-price diagnostics, ongoing technology leadership, and a diligence practice for investors.

Fixed Price · 5 Days
The Tech Stack Teardown

Send your franchise disclosure document, take one call, and get an independent, benchmarked read of your technology posture. Written for the board.

See the Teardown →
Fixed Price · 2 Days
The AI Storefront Audit

Measure exactly what ChatGPT, Perplexity, and Gemini say about your brand in your markets, scored, with a prioritized fix list for your web team.

See the Audit →
Ongoing Leadership
Fractional CTO

Ongoing technology leadership without the full-time hire: strategy, vendor negotiation, franchisee adoption, board reporting, and hands-on execution.

How engagements work →
For Investors
Franchise Tech Due Diligence

Technology diligence on franchise targets from someone who has operated units and built the vendor stack. Pre-LOI screens and post-LOI deep dives.

For PE and search funds →

See what the pattern looks like
inside your own stack.

Book a 15-minute call. If the fit is wrong, I will tell you on the call. If it is right, we will pick the door that matches your problem.

Book a Call →